Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG547 Mapping and Delivery Guide
Develop strategies to monetise digital engagement
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG547 - Develop strategies to monetise digital engagement |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry. This includes access to: legislation and regulations relevant to monetising engagements for businesses software and technology for monetising engagements for businesses workplace documentation and resources including policies and procedures for strategy development and business engagements. Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Establish the monetisation of digital engagement |
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Element: Create design interventions |
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Element: Select and implement tools and technologies |
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Element: Monitor and evaluate performance |
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